STEALTH MARKETING
Are
your competitors dominating the marketplace because your business isn’t prepared or
has "ignored the opportunity" to reach out to your customers, improve
services and establish an Internet market
presence?
150
million of your potential customers are browsing the World Wide Web, purchasing and communicating with businesses on-line such as yours and your competition. What shopping alternatives do they have? None, except to shop on-line with someone else. In today’s fiercely competitive business world, this scenario might cause businesses to lose significant sales opportunities that could affect its overall financial health and soon threaten its
survival. How well do you understand the Internet business threats, and more importantly, the business opportunities the Internet and the World Wide Web can provide your business?
Internet
Marketing
Traditional
marketing companies have not realized that Internet advertising and
traditional advertising have no common ground. The principals are similar
but the methodology is completely different and very complex. A
traditional advertising professional, without expert Internet knowledge,
will have no alternative but to advise the client of the Internet strategy
of search engine ad banners or advertising on another site. These costs
are huge.
Does
your mechanic do your taxes?
It
is assumed that the company computer tech (who is the only one with a
basic understanding of HTML) is also a professional Internet Sales and Marketing Expert. This is like saying the
electrician who hooked up the stove in a fancy restaurant is qualified to
be the CHEF. In fact many high school students are producing
quality looking Web Sites as class projects. Many of today's Web
developers are taking advantage of the “drag and drop” functionality
of "Web Design Software Editors", which allow for
"cut-and-paste" Web Site construction. The end result is a great
looking, informative Web Site that cannot be found! "Oh Yeah,
my brother-in-law does web pages" is a phrase heard all to often in
the Web Development business.
Direct
Mail
Unsolicited advertisements sent via e-mail, while not being
illegal, are certainly not appreciated and considered "spam" and
as such are viewed with considerable distain. The only value
"targeted e-mail lists" provide, are to the
"harvesters" who compile the e-mail addresses. Think about it...
would you give anyone your e-mail address if they told you they were going
to sell it?
Internet
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